The FLEXICON Story
Blake Kassel, the Inventor of FLEXICON has a long History with Resistance Bands and Resistance Bands Workouts. He launched the world's first stackable bands set in 1998 and then the first LIVE and on demand video workouts platform in 2009.
During covid he had some extra time so began working on a design for a passion project that dated back to 2007: A New class of Home Gym that would use Resistance Bands to generate Resistance.
Relentless Commitment
After 3 years of Blood, Sweat, Tears and 9 Trips to China for weeks at a time, Blake introduced "FLEXICON", the most dynamic and capable home gym to EVER hit the market.
Meet The Inventor Of Flexicon
Want to know who designed the FLEXICON machine? Watch the video and learn why Blake Kassel, founder of FLEXICON was the perfect person to make this type of machine a reality.